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Should you buy a product just because some celebrities use it? The Sedu ionic ceramic tourmaline flat iron hair straightener is one of those products. There's a rumor that Jennifer Lopez and Jennifer Aniston have used a Sedu.
However, whether or not this rumor is true, the real effectiveness of a Sedu has received many rave reviews by women who have transformed their hair thanks to the Sedu.
The Sedu ionic ceramic tourmaline flat iron hair straightener has a number of features that make other flat irons seem ordinary.
Sedu uses tourmaline, a gemstone that when heated generates up to six times more negative ions than ordinary flat irons. Negative ions smoothes the outer layer of the hair making it look shiny. Hair bombarded with negative ions help to eliminate frizz or split ends and makes it more manageable.
With the Sedu, the hair passes between smooth ceramic plates that won't kink or damage hair. The Sedu plates generate infrared heat that penetrates the inner core of each strand of hair so the hair's outer layer won't dry out.
The temperature setting on the Sedu is adjustable to make it safer or easier to straighten any type of hair. If the hair is fragile or damaged, the user can select a safer lower temperature. The temperature can be set higher to make the effort of straightening thick or coarse hair easier.
To top off all these great features, the Sedu warms up fast. It only takes 25 seconds for the Sedu to reach the temperature selected. Ordinary flat irons may take up to 60 seconds to reach the same temperature. Straightening curvy or wavy hair takes less time with a Sedu.
Recapping what we have just said, the Sedu heats up fast, can straighten any hair type, won't damage it and delivers six times more negative ions than ordinary irons making any women's hair shinier and manageable.
So, as you can see the Sedu ionic ceramic tourmaline flat iron hair straightener doesn't need the buzz that someone famous is using it. Sedu's effectiveness and customer testimonials are more than enough.